Tracking tools
Google Analytics 4
You can access our Google Analytics 4 integration from the Apps & Integrations menu in your account. After you set up the integration, you can specify conversion events to see how many times supporters take specific actions on a campaign page. This can help you analyze which campaigns are most successful through your Google Analytics account.
Set up your Google Analytics 4 integration
Important: If you already use our GTM integration, you should avoid adding a GA4 measurement ID in the Apps & Integrations page. The two solutions have scripts that conflict with one another, which negatively impacts data flowing into your GA4 dashboard.
Instead, you should add a GA4 tag to your GTM container. Once you have this tag in place, follow these steps to import custom variables, tags, events, and triggers tailored to your campaigns. Additional steps are recommended for ecommerce tracking with GTM’s GA4 tag.
Google Tag Manager
You can use our Data Layer with Google Tag Manager to reference and track information like transactions, donation amount, donation frequency, campaign ID, and more. We recommend you familiarize yourself with the Data Layer before you connect to Google Tag Manager.
Once you're ready to activate the Google Tag Manager integration, please reach out to our Care team for next steps.
Learn more about Google Tag Manager
Google Ads
Google Ads, formerly known as Google AdWords, is Google's online advertising system. It allows you to advertise and reach audiences that are interested in your social mission on Google’s Search Network as well as its network of partner websites. Simply send us your Conversion ID and Conversion Label to track conversions on fundraising pages, donations, recurring donations, and registrations.
Learn more about Google Ads and GoFundMe Pro
Facebook Pixel
Adding a Facebook Pixel to your campaign pages allows you to measure how effective your Facebook ads are and how people interact with your site. To add a Facebook Pixel to your campaign pages, send us your Pixel ID and the URL(s) for the campaigns you want to add your Pixel to. From there, you can track conversions from Facebook ads, optimize them, and target audiences to drive more donations on your campaign pages.
Learn how to install a Facebook Pixel
Meta Conversions API
With a direct integration to the Meta Conversions API, you can create a direct (server-side) connection between conversion events from your campaigns and your Meta Business Suite, allowing you to optimize the donor journey and better target advertising.
Learn more about Meta Conversions API
Source Codes
Source Codes are unique identifiers that represent fundraising appeals or marketing activity and can track your marketing effectiveness. You can add them to your campaign page URL to capture data about what people are clicking through to visit your campaign pages.