Google Analytics 4 ecommerce tracking

With Google Tag Manager's GA4 tag, it's simple to set up ecommerce conversion tracking for donations, fundraising page sign-ups, ticket purchases, and registrations. Importing variables, tags, and triggers into your Google Tag Manager container allows you to quickly tap into the power of GoFundMe Pro's data layer.

Along the way, you can push additional parameters with your ecommerce conversions so you can measure and analyze GoFundMe Pro data you couldn’t previously with Universal Analytics, like donation frequency, designation name, member ID, and more.

Things to keep in mind:

• As Google updates GA4, your setup may need to be adjusted. Please review Google’s official documentation, as well as their Tips for implementing GA4 with Google Tag Manager.
• You must use specific formatting to push GoFundMe Pro transactions into the Monetization section of GA4. Follow the formatting as listed in our guide to ensure that the section works properly.

GA4 site tag for GoFundMe Pro

Before you set up GA4 ecommerce tracking, install GA4’s basic site tag across your GoFundMe Pro account using Google Tag Manager. If you don’t have a GA4 property yet, follow Google’s instructions to create one and install it on your main website.

1. Open Google Tag Manager and select the account and container you have installed on your GoFundMe Pro account.
   • We recommend using a separate container for GoFundMe Pro in order to avoid double-firing the Google Analytics site tag (which is installed using your GoFundMe Pro dashboard) and the Facebook Pixel (which is installed by the GoFundMe Pro Care team).
2. Create a new tag and select the Google Tag type.
3. Under Tag Configuration, enter the Measurement ID from your Google Analytics 4 property.
   • You can find this in GA4 under Settings > Data Streams > Select a Data Stream > Copy the Measurement ID in the top right-hand corner.
   • You can create a new web stream specifically for GoFundMe Pro or use the same one as your main website. We recommend using the same web stream as your main website in order to avoid cross-domain tracking issues and follow Google’s guidance on multiple web data streams.
4. Under Triggering, choose the trigger All Pages.
5. Select Save and Submit > Publish to push your new GA4 site tag live.
6. Test to ensure your GA4 site tag is firing correctly on GoFundMe Pro by using GTM’s Preview Mode and looking for a successful tag fire on a GoFundMe Pro campaign page. You can also visit the Realtime section in GA4 and look for a view on a GoFundMe Pro campaign page.

GA4 events

Set up the following GoFundMe Pro events to fire automatically in GA4:

• classy_page_view
• supporter_loaded
• purchase
• add_to_cart
• remove_from_cart
• fundraising_page_sign_up
• fundraising_team_sign_up

Events Glossary

The events listed above use a separate tag in GTM. These tags access information from GoFundMe Pro's data layer and push it into GA4. Be sure to follow the instructions carefully to avoid any issues.

1. First, follow the steps in GoFundMe Pro's GTM documentation to import the template file into your container.
2. Then, create a new tag in the GTM container using the Google Analytics 4: Event tag type. Follow the instructions below when setting up each tag.

Examples

In the instructions below, you’ll see our suggested approach for adding GoFundMe Pro variables as either event parameters or user properties. What’s important to keep in mind is that event scoped dimensions apply only to the event they send with, whereas user scoped dimensions apply to all events for that individual user. 

classy_page_view

The classy_page_view event sends whenever the user visits a page associated with your GoFundMe Pro account.

Tag Configuration

Here’s how the GTM tag for classy_page_view should be set up:

supporter_loaded

The supporter_loaded event sends whenever the user views an individual peer-to-peer fundraising page or team fundraising page on GoFundMe Pro.

Tag Configuration

Here’s how the GTM tag for supporter_loaded should be set up:

purchase

The purchase event sends whenever the user completes a transaction within your GoFundMe Pro account.

Tag Configuration

Here’s how the GTM tag for purchase should be set up:

Studio campaigns

Legacy campaigns

add_to_cart

The add_to_cart event sends whenever the supporter adds a ticket to their cart during the checkout process. This event only applies for the following GoFundMe Pro campaign types: Ticketed Events, Registration with Fundraising.

Tag Configuration

Here’s how the GTM tag for add_to_cart should be set up:

remove_from_cart

The remove_from_cart event sends whenever the supporter removes a ticket from their cart during the checkout process. This event only applies for the following GoFundMe Pro campaign types: Ticketed Events, Registration with Fundraising.

Tag Configuration

Here’s how the GTM tag for remove_from_cart should be set up:

fundraising_page_sign_up

The fundraising_page_sign_up event sends whenever the supporter signs up as a fundraiser. This event only applies for the following GoFundMe Pro campaign types: Peer-to-Peer, Registration with Fundraising.

Tag Configuration

Here’s how the GTM tag for fundraising_page_sign_up should be set up:

fundraising_team_sign_up

The fundraising_team_sign_up event sends whenever the supporter signs up as a fundraiser. This event only applies for the following GoFundMe Pro campaign types: Peer-to-Peer, Registration with Fundraising.

Tag Configuration

Here’s how the GTM tag for fundraising_team_sign_up should be set up:

GA4 Custom Dimensions

In order to view and analyze event parameters in Google Analytics 4, you must create them as Custom Dimensions. 

1. Log into Google Analytics 4
2. Navigate to the Configure tab
3. Select Custom definitions
4. Select Create custom dimensions
5. Create a new custom dimension for each event parameter and user property that is included on a GoFundMe Pro event tag. Be sure to select the correct scope and copy the event parameter exactly from the tag you set it.

Testing

To confirm that you successfully integrated GoFundMe Pro with GA4, conduct testing using both Google Tag Manager and Google Analytics 4.

Google Tag Manager

1. Publish all tags, triggers, and variables.
2. Select Preview to open Tag Assistant
3. Enter the URL for a GoFundMe Pro campaign page
4. Select Connect
5. Complete actions in the tab with your GoFundMe Pro campaign and confirm in Tag Assistant that tags are firing appropriately.

View details of each tag fired and toggle to “values” to confirm test transaction details

Google Analytics 4

1. Trigger a tag in a GoFundMe Pro campaign you wish to track (ex: submit a test transaction)
2. Open your GA4 property and navigate to Reports > Realtime
3. Event details should be visible within a few minutes under Event count by name, Conversions by Event name, and Users by User property.

4. After confirming that events and user properties are being recorded, navigate to Monetization > Ecommerce purchases
5. Each item name and item category should be listed separately and the “Add to Cart” step should be functional for registration transactions.

Item Name

Item Category