Intro to the Facebook integration
GoFundMe Pro for Facebook is an integration between GoFundMe Pro and Facebook, letting supporters duplicate their GoFundMe Pro fundraising page to Facebook so they can collect donations on both GoFundMe Pro and Facebook. It also helps nonprofits view and manage transactions within GoFundMe Pro.
Note: You can only connect one Facebook account to your GoFundMe Pro account.
Set up Facebook integration
To set up Facebook integration, your organization must add the integration to your plan. To add Facebook integration, please get in touch with your Account Manager or contact us to learn more.
Once the integration is added to your plan, you can set up Facebook integration in your GoFundMe Pro account under Apps & Extensions.
Learn how to set up Facebook integration.
Important: You must first turn on domain masking to set up Facebook integration.
Turn on Facebook integration in a campaign
After you set up Facebook integration, you can use it in Peer-to-Peer or Registration with Fundraising campaigns. You'll need to turn it on for each campaign you want to use it.
Once turned on, fundraisers can expand their reach by duplicating their fundraising page to Facebook and keep their fundraising progress in sync.
Learn how to turn on Facebook integration by campaign
Supporter experience
After you turn Facebook integration on in a campaign, supporters can create Facebook fundraising pages through your campaign.
Learn how supporters create a Facebook fundraising page
View a supporter's Facebook fundraising page
You can also view your supporters' Facebook fundraising pages through GoFundMe Pro. To do so:
- In your GoFundMe Pro menu, select Campaigns
- Search for and access the campaign for which the supporter is fundraising
- Under the Supporters & Activity tab, search for and select the supporter whose Facebook fundraiser you want to see
- On the supporter profile, select the supporter's GoFundMe Pro fundraising page
- In the panel that appears, scroll to the Facebook Fundraiser tile
- Select View
Segment and email your supporters
With Facebook integration, you can easily segment your supporters who have created a Facebook fundraiser. You can use the segment to email custom messages to Facebook fundraisers and offer advice, gratitude, or encouragement.
GoFundMe Pro also offers automated milestone emails that encourage fundraisers as they hit their fundraising milestones. Using these emails can help keep fundraisers motivated.
Track external Facebook and Instagram donations
When a supporter creates a Facebook fundraising page through GoFundMe Pro, you can track the donations they gather. You can also turn on advanced reporting to pull the data from Facebook and Instagram fundraising campaigns, even if the campaign did not originate in GoFundMe Pro. To set up advanced reporting:
- Log in to GoFundMe Pro
- Select Apps & Extensions
- Select Facebook
- Select Additional Configuration
- Select Sync data from Facebook to GoFundMe Pro and Sync data from Instagram to GoFundMe Pro
- Select the campaigns you want to associate these transactions with
- Select Save Changes
Then, you can track the data in a Facebook integration report.
View general activity
You can also see Facebook donations as they come in on your Home Page's Activity Feed. Select Filters and mark the Facebook checkbox to get a quick pulse on your general Facebook fundraiser activity.
Note: Posting a comment to a Facebook donation on your Activity Wall will not send a message to the supporter. You'll need to email the supporter directly or comment on their Facebook fundraising page.
Frequently asked questions
Is Facebook integration compatible with all GoFundMe Pro campaigns?
Once you enable the integration, you can turn it on in any Peer-to-Peer or Registration with Fundraising campaigns. These campaign types allow supporters to create individual fundraising pages and then duplicate those fundraising pages to Facebook. Their fundraising also stays in sync across both sites.
Is this something we can roll out on a single campaign?
Yes, you can turn on or off Facebook integration on a campaign-by-campaign basis.
Can I push my nonprofit's Peer-to-Peer or Registration with Fundraising campaign to Facebook?
The integration does not allow you to push your nonprofit's campaigns to Facebook. The primary benefit is helping fundraisers amplify their reach by allowing them to create a personal fundraising page and then duplicate it to Facebook.
Doing so allows them to fundraise through both platforms and keep their fundraising progress in sync while providing your nonprofit with insight into where and how your fundraisers prefer to fundraise. Your organization will also access Facebook fundraising data directly within GoFundMe Pro for easy reporting.
Who processes the donations going through Facebook?
Facebook Pay processes all donations that come through Facebook fundraising pages. Facebook issues payments twice monthly and does not distinguish between chapters, events, or participants.
Learn more about Facebook payment timing
Do tax receipts for Facebook donations come from Facebook or GoFundMe Pro?
Receipts are sent from Facebook to the email address associated with the donor's Facebook account. GoFundMe Pro will not contact/interact with Facebook donors directly.
Is the sync between GoFundMe Pro and Facebook one-way or two-way?
It is a two-way sync. That means:
- Donations on Facebook will appear as offline donations in GoFundMe Pro
- Donations in GoFundMe Pro are sent to Facebook as external payments
Fundraising progress stays in sync between GoFundMe Pro and Facebook. This means your supporters will always be current on their fundraising progress. All progress toward the goal will reflect the activity happening through Facebook.
If I add Facebook integration to a pre-existing campaign and a supporter duplicates their fundraising page to Facebook, will the Facebook page update with the donations they already gathered?
Yes, once the supporter creates a Facebook fundraiser in the management section of their GoFundMe Pro fundraising page, the page will automatically display any donations a fundraiser has already gathered so that their fundraising progress matches on both their GoFundMe Pro and Facebook pages.
Will we receive all the data from Facebook donors and fundraisers in GoFundMe Pro?
GoFundMe Pro records transaction information for Facebook fundraising pages created through Facebook integrations. If the fundraising page was created directly on Facebook, you must turn on advanced reporting to retrieve data from Facebook.
You will always receive the donor's first name, last name, and the donation amount. Email addresses only display if donors opt-in to share it while donating.
It can take up to 3 days for Facebook to send donor information to GoFundMe Pro. GoFundMe Pro checks for the information every night and updates your account automatically when it's available.
What new data will I have access to?
New data being captured in GoFundMe Pro specific to the Facebook integration includes:
- Facebook Donor ID
- Facebook Fundraising Page ID
- Facebook Payment ID
- Facebook Transaction ID
- Channel
This data will appear in a transaction's details. You can also add these fields as filters in your reports.
Is Facebook integration compatible with Salesforce integration?
Yes, you can configure your settings from your Salesforce integration control panel. Learn more about Facebook integration.