Create a Classic peer-to-peer campaign

Launch a fully customizable peer-to-peer campaign where supporters can join or create teams and fundraise together.

To create a peer-to-peer campaign:

1. In your account menu, select Campaigns
2. Select Create New Campaign
3. Choose Peer-to-peer campaign and select Continue
4. Choose Classic peer-to-peer and then Set up campaign

Next, enter the campaign details such as name and fundraising goal. If you are unsure what to enter now, use placeholders. You can edit these fields later in the campaign details.

Open the designer

We recommend using the designer to build your campaign. It offers more design options to personalize your campaign.

To access the designer:

1. In the header, select Save & Exit
2. Select the Pages tab
3. Select Landing Page
4. Select the Design tab

Landing page

The landing page is the first page supporters visit. It showcases your organization's impact and encourages fundraising.

Elements on the landing page include:

• Header logo: Recommended size is 300 x 50px, and PNG format works best.
• Headline: Keep it short, like the name of your campaign. You can replace text with an image for visual appeal.
• Hero image: Appears behind the headline, progress bar, and buttons. Recommended size is 1280 x 720px, and JPG format works best.
• Primary color: Used for buttons and progress bars. Ensure high contrast for readability.
• About: Describe your campaign and your organization's impact. Focus on the action you want supporters to take.
• Impact tiles: Connect donation amounts to specific impacts. Each tile corresponds to a fundraising level.
• Leaderboard: Celebrates top fundraisers. You can toggle it on or off and customize it to show top teams, individuals, or both.

Team page

When customizing the team page, set default options such as:

• Fundraising goal
• Cover photo or hero image
• Default team photo and headline
• Team story

Fundraisers can customize their own team photos, names, and goals. To allow headline customization, toggle off this feature in the Team Page’s Design tab.

Fundraiser page

Set default options for individual fundraising pages, such as:

• Fundraising goal
• Cover photo
• Default individual photo

In the Fundraiser Page’s Design tab, you can:

• Prevent fundraisers from updating their headlines and goals.
• Turn on or off the progress bar and comments.

Donation page

The donation page settings are shared by the campaign, team, and fundraising pages and cannot be edited by supporters.

Set the page’s:

• Background image
• Headline
• Appeal
• Donation frequencies and amounts

For recurring campaigns, toggle off one-time donations and set the preferred option as the default.

Thank you page

Customize the thank you page to show appreciation to donors. This page appears after a donation is completed.

Set the page’s:

• Background image
• Headline
• Thank you message

Campaign settings

After saving a draft of your campaign, you’ll land in the campaign manager where you can:

• View recent fundraisers
• Adjust campaign details
• Navigate to the page designer

Review your campaign settings to ensure everything is set as preferred.

To open the settings, select the Details tab in the campaign manager.

Learn more about the campaign settings

Next steps

• Customize your fundraising toolkit template to help your supporters raise more
• Set up legacy campaign emails
• Promote your campaign
• Manage fundraisers and teams
• Find and share Supporter resources