Promote your campaign

Promoting your campaign through multiple channels is essential to help broaden your reach and increase the visibility of your cause. Here are some tips you can use to promote your campaign.

Share on social media

By sharing your campaign on social media, you can reach your online supporters, their friends and family, and anyone searching for content related to your cause.

To expand your reach on social media, including Facebook, Instagram, TikTok, and LinkedIn:

• Turn on Facebook and Instagram sharing so your supporters can easily promote your campaign.
• Post content with emotionally engaging photos or videos highlighting your page's link.
• Include your donation link in your social media bio to ensure it is easily accessible.
• Engage with followers through comments or direct messages and direct supporters to your donation page.

Send a donation appeal

A donation appeal is an email that an organization sends to potential donors to ask for their support. They're one of the fastest and most reliable ways to request donations.

To make email appeals even more effective:

• Write brief subject lines that incentivize your audience to give and promote urgency
• Include a donate button or link near the start of the appeal
• Highlight unique stories to help supporters empathize with your cause

Sign up for our course on writing an effective donation appeal email for more tips.

Create QR codes

QR codes provide a quick and easy way for people to access your donation page:

• Print QR codes on swag, brochures, flyers, and more
• Display QR codes at community events, concerts, and local gatherings
• Include QR codes in mailers and on business cards to spread awareness

Once you have your campaign’s URL, you can create the image using a QR code builder.

Promoting your campaign is a year-round effort. Using these strategies, you can increase visibility, engage with potential donors, and convert traffic into consistent support.