Facebook and Instagram sharing

Supporters can spread the word by sharing your campaigns on Facebook and Instagram. Each option guides users to your campaign, where they can make a donation.

Confirm Facebook fundraising tools are active

To turn on Facebook and Instagram sharing, your organization must be enrolled in Facebook’s fundraising tools.

To confirm your enrollment:

1. In GoFundMe Pro, go to Apps & Integrations and Explore
2. Search for and select Meta
3. Under Facebook and Instagram Sharing, select Check status

If you aren’t enrolled, visit Facebook's help article to learn how to apply. Approval may take up to three weeks.

Turn on Facebook and Instagram sharing for campaigns

Once your Facebook fundraising tools are active, you can turn on sharing for each of your campaigns:

1. In GoFundMe Pro, go to Campaigns
2. Choose the campaign you want to use
3. Select the Settings or Details tab
4. Under Sharing, turn on Facebook and Instagram Sharing

Supporters can then share your campaign on Facebook or Instagram.

Edit shared posts on Facebook and Instagram

Adjust the image and message that appears when supporters share your campaign.

To edit sharing content:

1. Go to your campaign
2. Select the Settings or Details tab
3. Select Sharing
4. Edit the image and message under General sharing content

Upload an image

This image appears on shared posts and your fundraising pages.

For best results, use a 640 x 640 pixel square JPEG image without text. Larger images will be resized.

Edit the campaign message

The message will appear on your campaign’s Facebook and Instagram fundraising pages. We recommend using between 160 to 300 characters.

Display progress bar

Choose to display a progress bar that tracks the fundraising goal and updates hourly with new donations. If you prefer, you can turn it off in the campaign's Sharing settings.

How supporters share campaigns

Supporters can share your campaign after they donate, or they can share their fundraising pages and teams.

When sharing on Facebook, supporters can:

• Add a post to their feed

When sharing on Instagram, supporters can:

• Add the campaign to their bios
• Add a donate sticker to their story

Both options link to your connected Facebook or Instagram fundraising pages, which can display a progress bar and donate button that takes supporters to your campaign or their page to complete their donation.

Learn more about sharing campaigns

Instagram sharing best practices

1. Turn on Instagram sharing for each campaign
   Once Instagram sharing is activated for your account, remember to turn it on for each campaign individually. Go to your campaign’s Sharing settings, toggle it on, and don’t forget to save and publish.
2. Use a square image without text
   Square images with no text overlay perform best on Instagram stories and your campaign’s fundraising page. Opt for a simple, eye-catching JPEG to keep the focus on your message.
3. Lead by example: Add the campaign to your own profile and share it to your stories
   After activating Instagram sharing, share your campaign on your own profile. Add it to your Instagram story to showcase the campaign to your followers. Just tap the share button in the campaign on your mobile device to post it directly.
4. Encourage your team to share, too
   Help your campaign reach more people by asking team members to share it on their Instagram profiles and stories as well.
5. Engage your supporters to help spread the word
   Invite your supporters to join in by sharing the campaign on their Instagram accounts. Consider adding a fun incentive, like giving swag to the first 10 people who share your campaign and tag you in their posts.
6. Share to your story regularly
   Keep your campaign fresh by sharing it to your Instagram story at least once a week. Stories disappear after 24 hours, so regular updates will help reach new audiences over time.

Frequently asked questions

Does this feature cost extra?

No, this feature is available for all GoFundMe Pro customers.

How long does it take to get approved for Facebook fundraising tools?

Approval typically takes 3 to 5 business days, but it may take up to 3 weeks. We recommend applying as soon as possible.

Why do I get an error that we don't have Meta Fundraising tools when we already do?

Within your GoFundMe Pro Settings, check if the EIN you are using with us matches the EIN you are using with PayPal Giving Fund.

Which campaigns support Facebook and Instagram sharing?

Facebook and Instagram sharing is available on direct giving and Classic peer-to-peer campaign types; it is not available for embedded campaigns.

Do I need the Facebook integration to access Facebook and Instagram sharing?

No, you don’t. Facebook and Instagram sharing is available for donation pages and crowdfunding campaigns without using our Facebook integration. But, our Facebook integration is still available for peer-to-peer fundraisers.

What is Meta’s Conversions API (CAPI)?

Meta’s CAPI provides advanced analytics for tracking and optimizing donations. For more information, check out our CAPI overview video.