Using brand kits

Your brand kit lets you manage all of your logos, colors, fonts, images, and messaging in one convenient location. These centralized brand controls then inform templates and intelligent text suggestions for your Studio donation pages, making it faster and easier to create branded campaigns.

You can find your brand kit in your GoFundMe Pro account by selecting Settings and then Brand Kit. As you adjust your settings, the in-context preview shows you how your choices will appear across different elements of Studio campaigns.

Configure brand essentials to build faster

Once you set your brand essentials, they are automatically applied to Studio templates and to your donation pages as you build them.

Logos

• Rectangle: This is the primary logo in page headers when creating new Studio donation pages. It is also the logo for your organization in the Supporter Center.
• Inverse: Used for dark backgrounds.
• Square: Used as the default in the footer of Studio donation pages.

Colors

The colors set in the brand kit will appear as shortcut colors as you create your donation page. You can also add two additional colors to keep as shortcuts.

• Primary: This is your default primary color when creating new donation pages and the default color for the donation form block and the progress metrics block. It also controls the primary color in the Supporter Center.
• Secondary: Used as the default secondary color for new donation pages and the share button.
• Accent: Used as the default accent color in Studio donation pages.

Fonts

Each font set in the brand kit will be the default option for that area as you build your Studio donation page. You can always select a different font when editing your campaign.

Set your organization details to inform text suggestions

Add your organization's mission, history, and causes to the brand kit to publish effective, on-brand content faster. These added details help our intelligence suggest smarter messaging for you as you create and build your Studion donation pages.

You can turn this on across all Studio donation pages by navigating to Settings in GoFundMe Pro and selecting Account. Under AI-generated content, turn on the toggle next to Intelligent text suggestions.

Automatically generate campaign content

You can create donation pages faster by using a Studio template and choosing to generate text across your campaign. When you create a new donation page, add additional details to your campaign’s description, then select Generate.

Our AI will use the settings and information from your brand kit to automatically create content across your landing page, thank you page, and emails (one-time and recurring donation receipts). You can always review and edit the content before publishing your campaign.

Write with AI

You can also use AI to generate text when building any Studio donation page. To do so, select a text box on the landing page or thank you page and then select the AI icon. Choose to regenerate the suggestion, or give directions to shorten or lengthen the text.

Providing custom instructions is also a great way to get the perfect content for your campaign. For example, you can give directions to make the content more inspiring, and the tool will use that information to create a new suggestion.

Add to your image library

Upload images to your brand kit so you can use them across your campaigns. To add an image, open your brand kit and select Edit. Then, drag or select the file to upload it. After the image is uploaded, you can select the three dots to rename or remove the file.

When adding an image in a Studio campaign, you’ll have options to upload an image, use one from your brand kit, or choose a stock image. You can also search through your uploaded images by name to quickly find the one you need.

FAQs

Is there an added cost to use brand kits?

There is no additional cost to use brand kits for GoFundMe Pro customers.

How is the text content generated by AI?

Our AI model uses best practices to inform intelligent copy suggestions that are tailored to your history, mission, and campaign goals.

Can I have campaign settings that differ from what’s set in the brand kit?

Yes. Your brand kit sets the default settings for your Studio donation pages. But, you can choose different settings within the campaign as you build it.

What is a Studio donation page?

A Studio donation page is the easiest and fastest way to collect donations. Studio's versatile drag-and-drop features let you quickly design your page's layout and integrate essential widgets exactly where you need them.

Create your first Studio donation page, or find out how you can convert your old campaign to Studio.