Double the Donation

Double the Donation is the industry-leading automated matching gift and workplace fundraising solution. It lets your organization identify match-eligible donors, drive matches to completion, and gain actionable matching gift insights.

Double the Donation's matching gift tools integrate directly with your GoFundMe Pro donation pages to identify match-eligible donors during the donation process. Then, Double the Donation provides a direct link to the donor’s specific matching gift submission form following their contribution. This makes it easy to drive matching gift requests to completion and double or even triple your matching gift revenue.

Set up Double the Donation

1. In GoFundMe Pro, go to Apps & Integrations > Explore
2. Select Double the Donation
3. Add your public and private API keys from your Double the Donation account
4. Select Connect 

Once you select Connect, we will verify the connection. When connected, you will see the public key, and the setup will be complete.

How to find the keys

For help finding your public and private Double the Donation keys, follow the steps below:

1. Go to your Double the Donation account
2. Select Settings and API keys in your menu

3. Copy the API keys and add them to GoFundMe Pro

How it appears on a Studio donation page or embedded form

When supporters view your Studio donation page or embedded form, they'll also see an employer match checkbox. Based on your configuration settings, the search bar will either immediately appear (recommended) or will need to be toggled on by the donor. See below for more details on how to configure the search tool.

How it appears on a legacy campaign page

When supporters view one of your donation pages, they will see an employer match checkbox. When they mark the checkbox, they’ll be able to search for an employer to match their donation.

How to track the matching gifts

1. Go to your Double the Donation account
2. Select Donations in your menu

From there, you can see all the matching transactions processed through GoFundMe Pro. The following information is passed to Double the Donation:

• Donation identifier
• First and last name (from the billing section) 
• Donation amount
• Email address
• Phone number
• Campaign (when present)

How to see matched donations in GoFundMe Pro reporting

Based on your Double the Donation plan, you have the option to enable matched donations to appear in GoFundMe Pro Reporting. To do so, first schedule a call with the Double the Donation team so that they can turn their Promise Creation feature on for you. Double the Donation's Promise creation Feature needs to be configured with a representative of their team. Learn more about Double the Donation's Promise Creation.

Once you have met with Double the Donation's team, you can proceed with the following steps: 

1. Log into GoFundMe Pro
2. Select Apps & Integrations
3. Select Double the Donation
4. Scroll down to Additional Configuration
5. Under GoFundMe Pro Reporting, select the checkbox
6. Select Save

How to report on Double the Donation matches:

1. Select Transactions in your account menu
2. Select Transaction History
3. Add the Channel column to the report
4. Filter by Double the Donation

Additional Settings

You can customize the Double the Donation integration on each campaign. To do so:

1. Go to your campaign page in GoFundMe Pro
2. Select Edit
3. Select Settings
4. In the menu, select Donation Matching
5. Under Employer Matching, select the features you’d like to enable/disable
6. Select Save changes

These features let you show the employer match option on the checkout page. You can also choose to check the employer match box by default.

For Studio embedded forms, we recommend showing the checkbox by default on the checkout page, and before the donation is complete.

Frequently asked questions

Can I disconnect Double the Donation?

You can disable the extension at any time. To do so:

1. Select Apps & Integrations in your GoFundMe Pro account menu
2. Select Double the Donation
3. Select Disable extension

Why should my organization use Double the Donation?

Matching gift programs are one of the most underutilized sources of fundraising. With 65% of Fortune 500 companies and many other smaller companies offering matching gift programs, about 15-19 million individuals work for companies that match donations. Unfortunately, awareness among donors is low, therefore $4-7 billion in matching gifts go unclaimed each year. 360MatchPro is the best way to help you raise more money by ensuring your donors are aware of their matching gift programs and directed to the forms, guidelines, and instructions that they need to submit matching gifts, all using automated tools.

How can we ensure we are maximizing our matching gift revenue?

Double the Donation offers a personalized onboarding experience for all GoFundMe Pro clients to ensure your organization is making the most of your matching gift software. When you sign up for Double the Donation, you will be able to schedule an onboarding session with their team.

How else does the Double the Donation integration help me grow revenue?

Double the Donation’s integration boosts revenue by helping you tap into the full potential of workplace giving. With access to the industry's most robust matching gift database, you can easily identify new opportunities to increase donations.

Beyond matching gifts, a key feature is the volunteer grant plugin, which helps supporters easily discover if their volunteer hours are eligible for matching funds, unlocking an often-overlooked revenue stream. This plugin is available to embed on your website alongside your existing Matching plan.

By streamlining the workplace giving process for your supporters, Double the Donation drives higher engagement and contributions.

Is the Double the Donation integration available for all GoFundMe Pro plans?

The integration is available for all GoFundMe Pro customers located in the United States.

Is the Double the Donation integration available to organizations based in Canada?

While Double the Donation’s products themselves are available to Canadian organizations, currently, the GoFundMe Pro integration is not supported for Canadian organizations.