Create a GoFundMe peer-to-peer campaign

GoFundMe peer-to-peer campaigns let you manage your campaign on GoFundMe Pro, while your fundraisers create their pages on GoFundMe with features like leaderboards, sharing tools, and coaching emails.

Create a GoFundMe peer-to-peer campaign by going to Campaigns in your GoFundMe Pro account and selecting Create new campaign. Then, select Peer-to-peer and GoFundMe Peer-to-Peer.

You can quickly set up your campaign by filling out the following details (these can always be adjusted later in Settings):

• Name and fundraising goal
• Branding
• Hero image: Please note, logos in images may be cut off when adjusted for mobile views
• Campaign description and more information for your supporters
• Fundraiser defaults: Set the title, image, and description that appear on fundraiser pages

Once you’re ready, publish the campaign and share it across your channels to help broaden your reach and increase the visibility of your cause.

Edit your campaign

Editing your GoFundMe peer-to-peer campaign is easy in our intuitive Studio builder. Simply drag and drop prebuilt layouts, elements, and widgets onto your page to customize it in minutes.

For example, add the prebuilt leaderboard layout onto your page to drive competition and engagement with your supporters.

For more help editing your campaign, check out our guide on using the Studio designer.

Customize peer-to-peer settings

Select the Settings tab in your campaign to adjust general information like the name, fundraising goal, sharing preferences, and campaign theme. You can also select one default program designation for the donations received by fundraiser pages.

Select Peer to Peer to set campaign configurations and change how fundraiser pages are set up and displayed.

Campaign configurations

Change the peer to peer type to Challenge to let your supporters use activity tracking. Then, choose your activity type, and set the measurement details and challenge timeframe for your fundraisers. 

Fundraiser information

These settings give you control over what is displayed on fundraising pages created from your campaign. You can provide a default title, hero image, and story while also giving fundraisers the option to have leaderboards or their fundraising goals automatically adjusted.

Story Builder

Story Builder uses AI to generate a personalized title and story, helping fundraisers launch polished pages faster. Turn this setting on to add a campaign mission, and AI combines it with details about your organization and the fundraiser. Fundraisers can also add more context before the page is created to shape their custom story.

Smart goals

When this setting is on, the fundraising goal is automatically adjusted upwards as the fundraiser receives donations. Automated goal setting frees your supporters from administrative tasks and is an effective way to create momentum for their donors.

Leaderboards

Turn this setting on to display a leaderboard of top fundraisers on fundraiser pages, along with leaderboard nudges that encourage more engagement from donors.

Ask custom questions

Find out more about your fundraisers by asking them questions during the signup process. You can use our pre-built options or create your own.

For more information on creating custom questions, check out our guide.

Manage fundraising pages

While your fundraisers create their pages in GoFundMe, you can track their progress in GoFundMe Pro. To do so, select Fundraising in your GoFundMe Pro account and then Fundraising Pages.

Use the Fundraising Pages report to get a snapshot of the page’s information, like Supporter Name, Gross Transaction Amount, and Transactions Count. Or, select an individual fundraising page record to see the full details, including supporter information and any donations made to that page.

Supporter experience

When a supporter starts a fundraiser on your campaign, they are taken to GoFundMe to create their page. The page is created from the default content and settings you configured in campaign settings, and the fundraiser must claim their page to personalize it. They can also access their GoFundMe dashboard to track donations, thank supporters, and get fundraising suggestions.

FAQs

Does this campaign type cost more to use than the Classic peer-to-peer campaign type?

No, if you have access to our Classic peer-to-peer offering, you can also create GoFundMe peer-to-peer campaigns at no additional charge.

How is this different than the Classic peer-to-peer campaign type?

GoFundMe peer-to-peer campaigns give your supporters access to GoFundMe’s best-in-class fundraising tools to drive more impact on their pages. While our Classic peer-to-peer campaigns can be fully customized, with end-to-end white labeled campaigns, and can include ticketing and fundraising teams.

Why isn't there a donation button on the campaign?

Right now, supporters can only create a fundraiser for a GoFundMe peer-to-peer campaign. If you want to let supporters donate directly to a fundraising campaign, we recommend using our Classic peer-to-peer option.

Can I create an offline donation for my GoFundMe peer-to-peer campaign?

Yes, offline donations are available. But they only apply to the campaign, not to any specific fundraising page.

Why can't I create a GoFundMe peer-to-peer campaign?

You must first claim and verify your Nonprofit Page before creating a GoFundMe peer-to-peer campaign.

What are the fees on donations made to GoFundMe peer-to-peer campaigns?

On each donation made to a fundraising page in GoFundMe, there is a 2.2% + $0.30 transaction fee. This fee covers the costs of credit, debit, and ACH charges, safely delivering donations, and helps us offer more ways to donate.

Donor Covered Fees are not available on this campaign type, but donors in GoFundMe have the option to leave a tip to cover costs.

Can I customize the program designation on the campaign?

Yes, you can select one program designation in the campaign settings to act as the default for donations received on fundraiser pages.

How do I delete a fundraising page that was created from my campaign?

Fundraising pages can’t be deleted from within GoFundMe Pro at this time. To delete or report a page, contact GoFundMe support.

What tracking capabilities are available for GoFundMe peer-to-peer campaigns?

You can use the same tracking analytics tools that you use in other Studio campaigns. However, only Meta CAPI is available for fundraisers started on GoFundMe.

My supporters are having trouble with their pages in GoFundMe. How can I help?

If your supporters have any questions about their fundraising page, we recommend they check out GoFundMe’s help articles on starting and running a fundraiser.